Marketing Data Specialist

Posted 2 years ago
The ideal candidate will be a technology-focused marketer, with a background in email marketing and marketing automation platforms.

Reporting to the Director of CRM, the Marketing Data Specialist has primary responsibility for buildingautomations and optimizing multi-faceted digital campaigns.

The candidate will work closely with insights and customer intelligence team to execute end-to-end (plan, create/build, test, execute, measure and refine) programs and deliver remarkable results.

This role requires a candidate comfortable driving technical campaign development as well as managing tactical day-to-day campaign deliverables and stakeholder management.


Essential Functions:

  • Development of multichannel campaign communications and marketing automation deployments across email, mobile, web and social channels.
  • Brilliance in Execution: Manage campaign execution across digital channels using Salesforce Marketing Cloud (Journey Builder).
  • Highly analytical, focused and results-driven.
  • Own all aspects of trafficking, optimization, and troubleshooting with a sustained focus on efficiency and scalability
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Master of Collaboration: Drive best practice and be seen as a Salesforce Marketing Cloud product expert
  • Report campaign results regularly and provide recommendations to the CRM Director and key stakeholders
  • Collaborate with Creative, Content, Acquisition, and Brand teams to create digital strategies
  • Champion the optimization of campaign opportunities by using data and insight
  • Develop metrics and track integrated campaign effectiveness utilizing internal reporting and system audits and then design and report on program outcomes/ progress to internal and external stakeholders
Required Qualifications:

  • 3+ years of direct digital marketing experience.
  • Experience using Exact Target / Salesforce Marketing Cloud or similar enterprise platform.
  • Experience working with SQL.
  • Highly motivated self-starter with the ability to act independently
  • Highly innovative, entrepreneurial and collaborative
  • Highly organized and process motivated
  • Experience planning, delivering, and executing, measurement, and creative strategy
  • Able to extract insights and customer data independently using Excel and other tools



Preferred Qualifications:

  • Experience with CRM / Customer Lifecycle Marketing
  • Experience with HTML / CSS across email / web

Job Features


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